UrbanTech
Our team redesigned UrbanTech’s website, enhancing user experience and accessibility. The new design showcases their innovative tech solutions and has significantly increased user engagement.
Overview
UrbanTech, a fast-growing tech consultancy, needed a website that could effectively communicate their innovative solutions and attract new clients. Their existing site was outdated, lacked usability, and didn’t fully capture their capabilities.
Process
We started by analyzing their website analytics and conducting user research to understand pain points and areas for improvement. Through user interviews and competitor analysis, we identified a need for streamlined navigation, clearer service descriptions, and enhanced mobile accessibility. We then worked with UrbanTech’s team to prioritize key functionalities and design elements that would elevate the user experience.
Execution
Our design team created a sleek, modern interface with a clean layout, bold typography, and interactive features. We implemented an intuitive site structure, simplifying access to services and case studies. A robust backend system ensured a seamless mobile experience. Post-launch, the redesigned site boosted user engagement by 60% and increased lead generation through strategic calls-to-action and optimized service pages.
