Elevate Fitness
We transformed Elevate Fitness’s brand identity with a bold, modern look and cohesive messaging, helping them stand out in a competitive market and attract a new demographic.
Overview
Elevate Fitness came to us looking to redefine their brand identity to resonate with a younger, more diverse audience. They wanted a look and feel that showcased their commitment to modern, inclusive fitness while standing out in a crowded market.
Process
Our journey began with an in-depth discovery phase, where we worked closely with the Elevate team to understand their values, audience, and growth goals. Through research and competitor analysis, we pinpointed the brand’s core strengths and areas for improvement. Next, we developed a creative strategy that aligned with their mission and reflected a fresh, bold aesthetic.
Execution
We crafted a new logo, color palette, and visual language that embodied energy and inclusivity. To ensure consistency, we developed comprehensive brand guidelines, detailing everything from social media assets to in-gym signage. With the refreshed identity, we launched a targeted digital campaign, introducing the new brand to their audience and generating excitement across social channels. As a result, Elevate Fitness saw a notable increase in engagement and membership sign-ups within the first month.
